Healthy soil is the basis of our growers’ livelihood and protecting it is both an economic and sustainable commitment. Watch this animation to learn about the techniques growers practice to ensure the soil health and biodiversity of each farm.
Soil Health and U.S. Cotton Production Read More »
The U.S. Cotton Trust Protocol hosted a virtual farm tour in November 2020 taking the 300 brand and retailer participants through the production process of U.S. cotton. The tour featured videos, a map that highlighted Trust Protocol growers in each cotton producing state, and hosted a live Q&A with experts and growers. To learn more,
From Dirt to Data: The Art and Science Behind Trust Protocol Cotton Production Read More »
Episode 9 of Smarter Conversations This episode explores how sustainable practices in cotton production are helping to promote biodiversity. Sledge Taylor and Marshall Hardwick explain why, as cotton growers, biodiversity is important to them and why growers care about it. Topics explored include regenerative agriculture, conservation tillage, habitat preservation, cover crops and pesticide use. Listen to the Podcast on SoundCloud Listen to the Podcast on Anchor https://trustuscotton.org/wp-content/uploads/2020/06/Smarter-Conversations-SeriesIntro-audiogram.mp4
Sustainable cotton production for biodiversity protection Read More »
MEMPHIS, TENN (April 29, 2021) – The U.S. Cotton Trust Protocol, a new science-based sustainability program that collects robust farm-level data against six key sustainability metrics, is pleased to announce that it is further enhancing the value of its program by delivering unparalleled supply chain transparency through its Protocol Consumption Management Solution (PCMS). Recognizing the growing
U.S. Cotton Trust Protocol and TextileGenesis™ Announce Collaboration Read More »
Episode 8 of Smarter Conversations In this episode we talk about the importance of water for growing cotton and how the Trust Protocol is helping growers improve their water management practices. Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated and advisor to the U.S. Cotton Trust Protocol and Dr. Kris Johnson, Interim Director of Agriculture for North America at The
Water Management–key element for cotton growth Read More »
MEMPHIS, TENN (April 7, 2021) – The U.S. Cotton Trust Protocol announces membership in the Sustainable Apparel Coalition (SAC), the leading alliance for sustainable production in the apparel, footwear and textile industries. The Trust Protocol joins over 250 global organizations from multiple sectors who have committed to furthering sustainability and transparency throughout value chain. “During
The U.S. Cotton Trust Protocol Joins Sustainable Apparel Coalition Read More »
MEMPHIS, TENN. (April 1, 2021) – Beginning today, U.S. cotton growers can enroll their 2021 cotton crop in the U.S. Cotton Trust Protocol, which aims to set a new standard in more sustainably grown cotton. Existing members will also need to re-enroll their operations in order to receive the year-over-year data from the Fieldprint calculator
U.S. Cotton Trust Protocol Opens Grower Enrollment for 2021 Crop Read More »
61% of brands and retailers say their customer demand has increased for environmentally sustainable business practices and goods/services. Nearly two thirds (63%) believe that the pandemic has had a positive impact on their company’s proactive investment in sustainability. Half of brands and retailers are expecting to see an increase in consumer spending on sustainable apparel
As the one year of many countries going into lockdown approaches, new research from the U.S. Cotton Trust Protocol reveals that 69% of brands and retailers believe that the pandemic has emphasized the importance of environmentally friendly products to customers – with two thirds (61%) also noting that there has been an increased demand for
Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.
Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.
