Participant Grower Benefits
U.S. cotton growers have arguably led the world in innovation, quality and responsible stewardship, but there is little awareness for the work that you’ve done to produce more sustainably grown cotton. As the demand for more sustainably produced products increases and priorities are changing among brands and retailers, U.S. cotton growers need to be able to evidence their past and future commitments to sustainability.
Sustainable and Risk-Free, Guaranteed
The U.S. Cotton Trust Protocol® Participant Grower Benefits
U.S. cotton growers have traditionally led the world in innovation, quality and responsible stewardship, but there is little awareness for the work that you’ve done to produce more sustainably grown cotton. Brands and retailers are under more pressure to set ambitious sustainability goals and prove that they are doing their part to combat climate change, but they lack the data to do so. As the demand for more sustainably produced products increases, U.S. cotton growers need to be able to show their past and future commitments to sustainability. The U.S. needs to demonstrate that we are a leader in sustainable growing practices with data. The U.S. Cotton Trust Protocol® provides brands and retailers with a measurable sustainability program that helps U.S. cotton growers demonstrate continuous improvement through a data-backed and third-party verified program and therefore gives the brands and retailers the confidence they need to source U.S. cotton.
By committing to the sustainability measures and signing up for the Trust Protocol, you unlock
- Access to peer data to baseline your own operation
- Verified data year-over-year
- Closer communication with your end-use customer
- Insights and best practices from across the industry
Most importantly you get the opportunity to demonstrate your sustainable stewardship.
Participant growers will also receive:
- Use of the Trust Protocol logo to market your cotton
- Confidential access to third-party, verified sustainability performance metrics of your operations
- Customized reporting of U.S. cotton’s aggregate sustainability metrics
- Recognition on the Trust Protocol website as a participant grower
- Regular grower communications of Trust Protocol news and other information
“As a fourth-generation cotton grower, I'm excited to do my part to help demonstrate the sustainability of U.S. cotton. I'm proud to be among the first growers to support and join the U.S. Cotton Trust Protocol, which sets a new standard for more responsibly grown cotton. I look forward to using the tools and insights provided by the Trust Protocol to help further my own sustainability efforts and to produce the best cotton possible for U.S. cotton consumers across the globe.”
Producer, Vienna, Georgia
“The United States has always been a leading force behind advancing sustainability in cotton production. The U.S. Cotton Trust Protocol, with its Trackable Equivalency Program, represents another major advancement in that regard. By demonstrating the sustainability progress we have collectively achieved, we can give brands and retailers the confidence they need to continue purchasing U.S. cotton. Joining the Trust Protocol will help ensure that our industry remain competitive and that the U.S. will continue to be a leader when it comes to responsible growing practices.”
Merchant, Louis Dreyfus Commodities, Cordova, Tennessee
“I joined the U.S. Cotton Trust Protocol because I recognize that we must do a better job at telling the tremendous story behind our industry’s commitment to more sustainable growing practices. As a grower who believes in being a good steward of the land, I firmly believe we can do more to reduce our soil and water use, improve our energy conservation measures and tackle the tough issues of greenhouse gases and protecting wildlife habitats. These are priorities that transcend individual farms, but if we work together through the Trust Protocol, our grower community can and will make great strides on these critical objectives.”
Producer, Lake Providence, Louisiana
The Future of U.S. Cotton
We want to help cotton producers continue improving their sustainability commitments. In this video, cotton growers share why the U.S. Cotton Trust Protocol is important to them and to the future of U.S. cotton.
Episode 2 of Smarter Conversations
Covid-19 and Sustainability
The podcast discusses the Economist Intelligence Unit’s research on the different sustainability challenges within the fashion and textile industries. Our participants also talk about how the U.S. Cotton Trust Protocol can help tackle those challenges.