U.S. cotton growers lead the world in responsibly produced cotton. Through the Cotton LEADS program, which is a national-level program representing all U.S. cotton growers, U.S. cotton industry organizations and growers communicate the advancements, commitment, and responsible production efforts to more than 650 retailer, brand, and manufacturer partners in more than 30 countries. For manufacturers, brands, and retailers, membership in the U.S. Cotton Trust Protocol offers an additional, enhanced way to measure and verify the U.S. cotton in their supply chain.