Vision, Mission and Core Values

Our Vision

The Trust Protocol is designed to set a new standard in sustainable cotton production where full transparency is a reality and continuous improvement to improve environmental footprint is the central goal.

The Trust Protocol’s mission is to bring quantifiable and verifiable goals and measurement to the key sustainability metrics of U.S. cotton production.

Our Mission

Our Core Values

The Trust Protocol’s core values include a commitment to U.S. cotton’s legacy of authenticity, innovation and excellence, environmental stewardship, caring of people, and personal and corporate integrity.

The U.S. Cotton Trust Protocol’s Theory of Change includes the program’s mission, vision and core values, and is grounded on science-based measurement and feedback. It contains information on how the Trust Protocol operates – from farm to fabric – and the membership journey.

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.