sustainability

From Farms to Fashion – Brands and Retailers Experience Trust Protocol Sustainability Efforts First-hand

While photos and articles can convey information, nothing compares to stepping off a tour bus and being surrounded by cotton fields. The sight of the natural crop is truly captivating and hearing directly from growers helps take the experience to the next level.   The Trust Protocol’s annual Farm Tour provides an immersive experience for global […]

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Total area of enrolled planted cotton acres grows by a further 25%

MEMPHIS, TENN (October 25, 2023) – The U.S. Cotton Trust Protocol is today announcing an increase of 25% compared to 2022 in the total area of planted cotton acres enrolled in the program, reaching 1.6 million acres in 2023 – its greatest extent to date.  This represents not only impressive growth in enrolled cotton acreage

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Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™.

Global stakeholders – including consumers – are showing an increased interest in environmental issues as we all look to address the impact of climate change. This heightened awareness has prompted fashion brands and retailers to implement sustainable practices, join new initiatives, and invest in responsible efforts. For the fashion and textiles industry, a crucial part

Navigating Global Consumer Sentiments: Insights from Cotton Council International and Cotton Incorporated’s Global Retail & Consumer Update, from the 2023 Lifestyle Monitor™. Read More »

U.S. Cotton Trust Protocol Appoints Daren Abney as Executive Director

MEMPHIS, TENN (July 26, 2023) – The U.S. Cotton Trust Protocol today announced the appointment of Daren Abney as Executive Director. A sustainability veteran, Abney brings 15 years of international experience garnered in organizations across the apparel and fashion industry such as Textile Exchange and most recently Lenzing Group. As Executive Director, Abney will guide the

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U.S. Cotton Growers Can Now Apply for the Climate Smart Cotton Program 

MEMPHIS, TENN (June 27, 2023) – U.S. cotton growers can apply now through September 1, 2023 for the Climate Smart Cotton Program, a five-year initiative led by the U.S. Cotton Trust Protocol. The program aims to measure and improve the carbon footprint of the U.S. cotton industry while building on the four pillars of Climate

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Trust Protocol Grower Enrollment Open, New Timing Aligns with Peak Cotton Marketing Dates

MEMPHIS, TENN (May 1, 2023) – The U.S. Cotton Trust Protocol announced today that enrollment for the 2023 crop year is open now through September 1, providing growers the opportunity to complete data entry prior to harvest. The updated timing also better aligns with peak cotton marketing dates and allows a member’s cotton to be

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Trust Protocol Growers Strive for Continuous Improvement Every Day

Growers are stewards of the land. Their passion, livelihood and being depends on caring for our planet—whether that be the soil, air, or water—they know that their actions make a difference for the planet we all call home. We’re highlighting two Trust Protocol growers from opposite regions of the Cotton Belt to learn more about

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Partnership for Sustainable Textiles recognizes U.S. Cotton Trust Protocol as a Standard for Sustainable Cotton

MEMPHIS, TENN (June 13, 2022) –The U.S. Cotton Trust Protocol has been approved as a standard for sustainable cotton by Siegelklarheit, an initiative of the German Federal Government. By helping consumers to better understand environmental and social labels, Siegelklarheit wants to contribute to more sustainable purchasing decisions. U.S. Cotton Trust Protocol successfully passed Siegelklarheit´s assessment system.

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Consumer Demand for Sustainable Action Has Grown During COVID-19

Efforts shift to traceability within the supply chain, as brands in North America work to keep sustainability initiatives afloat during pandemic MEMPHIS, TENN. – (July 15, 2020) – A recent global survey shows 54 percent of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.