While photos and articles can convey information, nothing compares to stepping off a tour bus and being surrounded by cotton fields. The sight of the natural crop is truly captivating and hearing directly from growers helps take the experience to the next level. The Trust Protocol’s annual Farm Tour provides an immersive experience for global […]
MEMPHIS, TENN (October 25, 2023) – The U.S. Cotton Trust Protocol is today announcing an increase of 25% compared to 2022 in the total area of planted cotton acres enrolled in the program, reaching 1.6 million acres in 2023 – its greatest extent to date. This represents not only impressive growth in enrolled cotton acreage
Total area of enrolled planted cotton acres grows by a further 25% Read More »
Global stakeholders – including consumers – are showing an increased interest in environmental issues as we all look to address the impact of climate change. This heightened awareness has prompted fashion brands and retailers to implement sustainable practices, join new initiatives, and invest in responsible efforts. For the fashion and textiles industry, a crucial part
In an era marked by increasing environmental concerns and the demand for more sustainable products, the U.S. cotton industry is constantly striving for more sustainable practices and crops. Precision agriculture, an innovative approach that leverages technology to optimize farming practices, has emerged as a key aspect in the drive for more sustainable cotton production. At
Sustainability and Precision Agriculture in Cotton Production Read More »
Today, more than ever, it’s crucial for the fashion ecosystem to work hand in hand to drive continuous improvement in sustainability. Although we see lots of initiatives and activity from across the supply chain, it’s evident there is much more we can do. It’s within this context that the fashion ecosystem convened in Copenhagen for
MEMPHIS, TENN (June 27, 2023) – U.S. cotton growers can apply now through September 1, 2023 for the Climate Smart Cotton Program, a five-year initiative led by the U.S. Cotton Trust Protocol. The program aims to measure and improve the carbon footprint of the U.S. cotton industry while building on the four pillars of Climate
U.S. Cotton Growers Can Now Apply for the Climate Smart Cotton Program Read More »
MEMPHIS, TENN (May 1, 2023) – The U.S. Cotton Trust Protocol announced today that enrollment for the 2023 crop year is open now through September 1, providing growers the opportunity to complete data entry prior to harvest. The updated timing also better aligns with peak cotton marketing dates and allows a member’s cotton to be
Efforts shift to traceability within the supply chain, as brands in North America work to keep sustainability initiatives afloat during pandemic MEMPHIS, TENN. – (July 15, 2020) – A recent global survey shows 54 percent of sustainability leaders at apparel and textile brands say they’ve seen their customers’ demands for environmentally sustainable practices and products
Consumer Demand for Sustainable Action Has Grown During COVID-19 Read More »
Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.
Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.
