; Sustainability in cotton production: debunking myths and false claims - Trust US Cotton Protocol

Sustainability in cotton production: debunking myths and false claims

Season 2: Episode 1 of Smarter Conversations

This episode starts from a recent report from Transformers Foundation debunking myths on the lack of sustainability in the cotton industry. Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated and special advisor to the U.S. Cotton Trust Protocol, Andrew Olah, Founder of Transformers Foundation, and Marzia Lanfranchi, Cotton Advisor at Transformers Foundation, explain why the U.S. Cotton Trust Protocol provides higher certainty on sustainability performance and why programs of this kind are the way to go.

Smarter Conversations

Smarter Conversations is a podcast series by U.S. Cotton Trust Protocol® weaving together voices from the bottom supply chain. 

Meet Our Growers

Aaron Barcellos


I am a fourth-generation grower from Marianna, Arkansas—the east part of the state. After earning my law degree in 2005, I returned home to work alongside my father growing around 60% cotton—with the rest in rice and soybeans. My operation has a total of about 10 employees—one of whom started working for my grandfather in 1968, Charles Patton. I am a flexible grower, trying new technologies or practices to save water and energy. I’m not afraid to experiment with computer programs and variable rate technology. I was named 2015 Arkansas Farmer of the Year and Arkansas Business 2019 40 Under 40. I live with my wife Kristin and my four children.

As science, the research and studies continue to reveal, biotech crops are continuing to improve our environment, allow us to grow more on less land and improve in areas we never imagined before. As a cotton and corn producer, to me the biggest benefit has been our drastic reduction in pesticide applications.