In Conversation with Gymshark at the Drapers Sustainable Fashion Conference

The Drapers Sustainable Fashion Conference 2024 was a must-attend event for those looking to create, discuss and celebrate positive change with thought leaders within the fashion and textile industries. The conference brought together representatives from global fashion brands, start-ups, UK government bodies, and NGOs to discuss sustainability in fashion and provided an excellent platform for ideation.

The Trust Protocol was honored to have a session at the event, which was titled ‘Finding data-driven solutions to drive sustainability in fashion.’ Tara Luckman, Stakeholder Engagement Manager (consultant) at the Trust Protocol, and Adam Dorontic, Director of Sustainability at Gymshark, discussed practical solutions and partnership opportunities that drive impactful sustainability strategies with Drapers editor Emma Finnamore.

During the session, they emphasized the importance of leveraging data to effectively engage stakeholders with comprehensive reporting, substantiate environmental claims, and build consumer trust. It’s not enough to collect data for “data’s sake” – instead, brands should use this information to drive meaningful change in supply chains. For example, Gymshark collected data on the number of women in management positions in the factories it uses and is actively using that data to work with suppliers on increasing this number.

Transparency throughout the supply chain is also crucial, as well as providing evidence that progress is being made, regardless of whether consumers are asking for it or not. As Tara pointed out, people are swimming around in data and don’t quite know what to do with it yet. Brands have a responsibility to continuously improve and make sustainability a priority.

Overall, the Drapers Sustainable Fashion Conference provided a valuable experience and offered excellent opportunities to discuss key issues within the industry. The Trust Protocol was proud to participate in the event again, engaging with others in sustainable practices and driving impactful sustainability strategies through data-driven solutions.

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.