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Fashion and textiles industry keen to go green despite COVID-19 pandemic

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New research shows business leaders at top fashion, retail and textile businesses are putting sustainability drive first, despite COVID-19 pandemic The power of data in the effort to ‘go green’ is well recognized, but patchy performance suggests more access to better quality data needed to help turbocharge change Despite Covid-19, fashion leaders are confident that …

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U.S. Cotton Trust Protocol works with the Economist Intelligence Unit to ask, “Is Sustainability in Fashion?”

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In recent months, we’ve been hard at work with the Economist Intelligence Unit exploring a key question at the forefront of everyone’s mind in the fashion, retail and textiles industry – to what extent is sustainability a key focus for the industry, especially now given the impact of COVID-19?  It’s an important question and one that the Economist …

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Andy Jordan is honored in 2020 RIVET 50 Index

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Dr. Andrew Jordan, advisor to the Trust Protocol, was named as one of 2020 RIVET 50, the annual index of the most influential leaders advancing the business of making and marketing denim. Jordan is noted for his efforts in telling the sustainability story of U.S. cotton, and lives this out with his work with the …

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Covid-19 and Sustainability

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Episode 2 of Smarter Conversations The podcast discusses the Economist Intelligence Unit’s research on the different sustainability challenges within the fashion and textile industries. Our participants also talk about how the U.S. Cotton Trust Protocol can help tackle those challenges. Listen to the Podcast https://trustuscotton.org/wp-content/uploads/2020/06/Smarter-Conversations-SeriesIntro-audiogram.mp4

U.S. Cotton Trust Protocol Launches Nationwide Grower Recruitment Campaign

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Program Helps Growers Showcase Data-driven, Measurable, and Verified Sustainability Practices MEMPHIS, TENN. – (September 22, 2020) – American cotton growers can now join the U.S. Cotton Trust Protocol, a new standard for verifying the sustainability progress of U.S. cotton. As consumers continue to demand eco-friendly products, enrolling in the Trust Protocol will help growers ensure markets …

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With U.S. Cotton Trust Protocol®, Brands and Retailers Can Now Source U.S. Cotton with More Confidence

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The Trust Protocol brings quantifiable and verifiable goals and measurements to responsible cotton production MEMPHIS, TENN. – (July 15, 2020) – Starting today, brands and retailers can join the U.S. Cotton Trust Protocol™, a new system for responsibly grown cotton that will provide annual data for six areas of sustainability in line with the U.N. …

With U.S. Cotton Trust Protocol®, Brands and Retailers Can Now Source U.S. Cotton with More Confidence Read More »

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Meet Our Growers

Aaron Barcellos

California

I am a fourth-generation grower from Marianna, Arkansas—the east part of the state. After earning my law degree in 2005, I returned home to work alongside my father growing around 60% cotton—with the rest in rice and soybeans. My operation has a total of about 10 employees—one of whom started working for my grandfather in 1968, Charles Patton. I am a flexible grower, trying new technologies or practices to save water and energy. I’m not afraid to experiment with computer programs and variable rate technology. I was named 2015 Arkansas Farmer of the Year and Arkansas Business 2019 40 Under 40. I live with my wife Kristin and my four children.

As science, the research and studies continue to reveal, biotech crops are continuing to improve our environment, allow us to grow more on less land and improve in areas we never imagined before. As a cotton and corn producer, to me the biggest benefit has been our drastic reduction in pesticide applications.