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U.S. Cotton Trust Protocol Announces 2021 Grower Enrollment Webinars

MEMPHIS, TENN (September 8, 2021) – The U.S. Cotton Trust Protocol will present six, live enrollment webinars focusing on how the program helps U.S. growers meet the changing demands from their end customer while also better documenting and verifying the sustainability practices and advances already incorporated into their farms. Launched in 2020, the Trust Protocol is […]

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Cotton and greenhouse gases – a relationship with a lot of potential

Episode 11 of Smarter Conversations In this episode we will discuss how cotton can have a positive impact on global ambitions to reduce greenhouse gas emissions. Deepika Mishra, a researcher close to soil health and the data, and John Lindamood, a grower from Tennessee, talk with host Kathy Smith about will GHG emissions. They spend

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U.S. Cotton Trust Protocol Announces Levi Strauss & Co and Their Legacy Brands as New Members

MEMPHIS, TENN (July 7, 2021) – The U.S. Cotton Trust Protocol welcomes new members Levi Strauss & Co, one of the most recognizable denim companies worldwide, and their legacy brands Levi’s®, Dockers®, Denizen® by Levi’s®, and Signature by Levi Strauss & Co.™ More than 90 percent of Levi Strauss & Co’s products are cotton-based. The company

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U.S. Cotton Trust Protocol Welcomes Tesco as a New Member

Leading UK retailer, Tesco, has become a Trust Protocol member as they work towards 100% sustainable cotton by 2025 MEMPHIS, TENN (June 28, 2021) – The U.S. Cotton Trust Protocol welcomes the UK’s leading retailer, Tesco, as a member of the system that brings quantifiable and verifiable goals and measurement to more sustainable cotton production. Tesco

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U.S. Cotton Trust Protocol Welcomes Leading Global Apparel Manufacturer Gildan as New Member

MEMPHIS, TENN (June 23, 2021) – The U.S. Cotton Trust Protocol welcomes Gildan Activewear and their portfolio of company-owned brands, including Gildan®, Alstyle®, American Apparel®, and Comfort Colors®, as members. The Company serves as one of the world’s largest manufacturers of everyday basic apparel, and it is also one of the largest domestic consumers of U.S.

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The most high-tech industry you have never heard of

Episode 10 of Smarter Conversations This episode explores in depth the ways technological innovations and precision agriculture help Trust Protocol growers achieve their goals. It covers the full crop cycle of cotton and sees two growers – Aaron Barcellos from California and Nathan Reed from Arkansas – exchanging best practices and sharing what kind of

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Deepika Mishra

Standards and Data Lead (consultant)

Deepika Mishra is the Standards and Data Lead for the U.S. Cotton Trust Protocol, acting as a consultant for the program. As an accomplished scientist and data analytics specialist, Deepika leads on analysis of the Trust Protocol’s environmental metrics. She collaborates extensively with agricultural research institutions, conservation groups, and food and trade organizations, playing a vital role in the establishment of sustainability and social standards within the industry.

Deepika earned her Ph.D. in plant and soil science from Texas Tech University, specializing in cotton breeding and genetics. With over a decade of experience, she has spearheaded diverse agricultural projects in both India and the United States, covering crops like cotton, cowpeas, castor, sesame, guar, guayule, tomato, and field pennycress (cover crop). Her contributions also include the development and release of multiple cowpea varieties in India during her M.S. studies in vegetable breeding and genetics.